Guiding the eye in visual media
Visual media, encompassing art, photography and film, communicate meaning to an audience by strategically employing "rules of notice" – deliberate techniques used by creators to guide a viewer's attention and influence their interpretation of an image or narrative.
Images of Learning: Secondary - Lesson
This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.
Visual Media - Introduction
Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.
Junk Food Jungle
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
TV Dads: Immature and Irresponsible? - Lesson
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.