Video media industries
The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.
Guiding the eye in visual media
Visual media, encompassing art, photography and film, communicate meaning to an audience by strategically employing "rules of notice" – deliberate techniques used by creators to guide a viewer's attention and influence their interpretation of an image or narrative.
Junk Food Jungle
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Teaching Media: Thinking About Media
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Television Broadcast Ratings - Lesson
This lesson introduces students to the theory behind television ratings and encourages them to explore the commercial pressures driving the medium.