Launching and Leading a Business 20, Grade 10

Strand A: Business Leadership, Project Management, and Connections 

Overall Expectations: 

A2. Business Technologies 

demonstrate an understanding of business-related digital technologies and use them in a way that respects their own and others’ online safety and data security to complete a variety of business-related tasks and projects 

Specific Expectations: 

A2.1 identify a variety of existing and emerging digital technologies, tools, and applications designed to support the completion of various business-related tasks and projects 

A2.2 analyze and compare the benefits, limitations, costs, and risks, including risks to online safety and data security, associated with various digital technologies, tools, and applications used to complete business-related tasks and projects 

A2.3 select and use the most appropriate digital technologies, tools, and applications to complete a variety of business-related tasks and projects 

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Overall Expectations: 

A3. Connections, Applications, and Careers 

analyze how business skills and knowledge can be applied in other subject areas and in a variety of careers 

Specific Expectations: 

A3.1 describe ways in which problem solving and creative and critical thinking can be applied to address local and global real-world opportunities and challenges 

A3.2 analyze and explain how business skills and knowledge, including financial literacy, can support learning in other subject areas, in-school job skills programs, and community-based programs 

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Strand B: Economic Foundations 

Overall Expectations: 

B1. Market Forces 

demonstrate an understanding of how businesses respond to market forces, including supply and demand, and the needs and wants of consumers 

Specific Expectations: 

B1.2 describe how the needs and wants of consumers and the scarcity and choice of goods and services impact consumer behaviour and how businesses respond to that behaviour 

B1.3 describe how various groups in Canada have been affected by current and past market forces beyond their control 

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Overall Expectations: 

Business in Canada 

demonstrate an understanding of the various types of businesses that compose Canada’s economy, and analyze the effect of their activity and innovation on communities and domestic and global economies 

Specific Expectations: 

B3.1 describe the different types of businesses in Canada and their role in domestic and global economies 

B3.2 compare the actions taken and innovations made by various Canadian businesses to become more socially and environmentally responsible 

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Strand C: Entrepreneurship: From Mindset to Venture 

Overall Expectations: 

C1. The Entrepreneurial Mindset: Designing, Refining, and Pitching an Idea 

develop, refine, and pitch an entrepreneurial idea by using design, problem solving, and pitch processes as well as an entrepreneurial mindset  

Specific Expectations: 

C1.2 use a design process to identify how to meet a market need or opportunity; select and develop an entrepreneurial idea to pursue; and create a prototype that takes into account the end-user experience 

C1.3 use a problem solving process to assess and refine their entrepreneurial idea and prototype, considering social, economic, environmental, and ethical impacts 

C1.4 use a pitch process to effectively communicate their entrepreneurial idea to various audiences for the purpose of gathering support for a potential entrepreneurial venture 

MediaSmarts Resources 

Overall Expectations: 

C2. Planning an Entrepreneurial Venture 

identify and plan the various components necessary for their entrepreneurial venture’s development, and evaluate the feasibility of their venture throughout the planning process 

Specific Expectations: 

C2.2 consider the target market and competition for their venture, and create a brand that captures its personality and identity 

MediaSmarts Resources 

Strand D: Business Functions 

Overall Expectations: 

D2. Marketing 

demonstrate an understanding of the “three Cs” (company, customer, and competition) and the “four Ps” (product, price, place, and promotion), including how different strategies can be used in different markets 

Specific Expectations: 

D2.1 analyze how various businesses have successfully used different marketing strategies for different target markets 

D2.2 create a mission statement based on the unique selling proposition and brand values of their entrepreneurial venture 

D2.3 explain how their venture is best suited for their target customer and how it distinguishes itself from the competition through its value proposition and competitive advantages 

MediaSmarts Resources