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Resisting Stereotypes and Working for Change

Although many concerns remain about how gender represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from the conflicted Star Wars hero Ahsoka to Marvel characters such as Echo and Ms. Marvel to more realistic characters like Never Have I Ever’s Devi, while a growing number of movies and TV shows are questioning narrow definitions of masculinity.

Gender Representation, Stereotyping

The AI industry

The AI industry encompasses both major technology companies that integrate algorithms into existing products and firms focused primarily on developing and deploying specialized AI services, primarily Large Language Models (LLMs) and generative tools.

Artificial intelligence

Sexual Exploitation – Overview

The Internet offers young people important opportunities to socialize with their friends and families as well as to find people who share common interests and communities that can provide emotional support. It is also inevitable that at an age where young people are starting to explore their sexuality offline, they will do so online in these interactive environments as well.

Digital Citizenship, Internet & Mobile, Sexual Exploitation

Young people’s attitudes towards privacy

Contrary to stereotypes, youth do care about their privacy.

Privacy

How Marketers Target Kids

Advertising: It’s everywhere No, it’s not your imagination. The amount of advertising and marketing we are exposed to daily has exploded: on average, we see more than four thousand ads each day. At the gas pumps, in the movie theatre, in a washroom stall, on stickers on fruit, during sporting events and plastered all over social media—advertising is pretty much impossible to avoid.

Marketing & Consumerism

Film, TV and online video

Unlike static images, which rely solely on composition and fixed visual elements, video media also direct the viewer's attention through rules of notice involve motion, editing and sound.

Movies, Television

How Music Communicates Meaning

Understanding how music communicates requires looking at multiple layers: the lyrics, the sound itself, accompanying visuals (like music videos), and the broader cultural and historical context.

Audio Media, Music

Recommendation algorithms

Recommendation is where the role of algorithms is most visible to the public.

Artificial intelligence

Videos: 2025

The following fact-checking videos have been produced by teens for teens. The viral claims they chose to fact-check touch on a range of topics from the environment, health, science and food to beauty products, social media trends and even presumed “weird” local bylaws that caught their attention.

The importance of media education

Media education can help young people put current images and messages about Indigenous people into perspective by helping them understand how the media work, why stereotyping exists, how decisions are made and why “it matters who makes it.” Media education is not about learning the right answers; it’s about consuming media images with an active, critical mind and asking the right questions.

Diversity in Media, Indigenous People

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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