What Influences Our Media Use?

MediaSmarts’ research shows that on average, Canadian youth spend 1-2 hours per day using digital devices each weekday (not counting time spent using them for schoolwork) and more than three hours per weekend day. Average weekday screen time, therefore, falls just within the range recommended by the Canadian Pediatric Society’s Digital Health Task Force, though weekend screen time does not. Other research has found that more than a third (37 percent) of Canadian youth exceeded screen time recommendations in 2023. There are often significant differences, though, between how much time we think we’re spending on media and how much time we actually spend.

Meaning and action in games

At its core, a game is constructed from several essential components: a defined Goal (the end state players are trying to reach), Rules (the formal structure establishing what can and cannot be done), Obstacles (elements preventing easy goal achievement) and a Core Dynamic, "the main action of a game, what the player does most of the time in order to reach their goal(s)."[1]

History

Learn more about our organization’s history.

Responding to Plagiarism

While youth actively participate in copying, with 95 percent of students in a 2017 survey admitting to participating in some sort of cheating,[i] they have trouble seeing their acts of plagiarism as having a victim. Ultimately, if nobody is hurt then we are unlikely to feel empathy and without that it’s hard to see something as being morally wrong.

Can Media Literacy Backfire?

If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

Media and Girls

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?" 

Kelsey, 16, quoted in Girl Talk

Key Concepts for Digital Media Literacy

Media educators base their teaching on key concepts for digital media literacy, which provide an effective foundation for examining mass media and popular culture. As media education pioneer Len Masterman put it, “You can teach the media most effectively, not through a content-centered approach, but through the application of a conceptual framework which can help pupils to make sense of any media text.”^[1]

Body image – Digital media

Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.

Does Media Education Work?

The question of whether media education, or digital media literacy, “works” is a bit misplaced. There is no doubt that it works in the same sense that other areas of study “work,” in that students who’ve received media education know more about digital media literacy than those that haven’t – just as students who take history courses know more about history than those that don’t.

The Economics of Gender Stereotyping

"We are experiencing a sea change with women and movies, a shift in numbers but also in consciousness. Female-driven movies, from women filmmakers and not, open weekly and are greeted as a matter of course rather than as aberrations; some dominate the box office, and a handful are enlivening the awards season. Despite continuing biases and barriers, women are now directing movies with a variety of budgets, topics and casts."