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Once Upon a Time

In this lesson, students become aware of the idea of stereotyping and the role that stereotypes play in the stories and movies that they enjoy.

Stereotyping

Wacky Media Songs: Media Representation

Level: Grade K to 3

About the author: Matthew Johnson, Director of Education, MediaSmarts

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Overview

Body Image, Digital Health, Diversity in Media, Media Literacy 101, Social Networking, Stereotyping

What do Halloween costumes say?

This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.

Marketing & Consumerism, Stereotyping

Mirror Image: Reflections on Gender and Media

From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned. 

Alcohol Marketing, Gender Representation, 2SLGBTQ+ Representation, Stereotyping, Television

Resisting Stereotypes and Working for Change

Although many concerns remain about how gender represented in media, there are signs that things are changing. Roles for women on television, in particular, have become much more varied and complex in the last decade, ranging from the conflicted Star Wars hero Ahsoka to Marvel characters such as Echo and Ms. Marvel to more realistic characters like Never Have I Ever’s Devi, while a growing number of movies and TV shows are questioning narrow definitions of masculinity.

Gender Representation, Stereotyping

Sex and Relationships in the Media

The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.

Gender Representation, Stereotyping

A Princess Story – Printable activity sheet  

This printable activity sheet introduces basic media literacy skills and concepts and is suitable for use in homes, schools and libraries. It can be completed independently, but children will learn more if you discuss the activity with them. Younger children may need help reading the instructions and completing the activity. 

Gender Representation, Stereotyping

History's Mirror: Media education and the teaching of history

On November 5, 2009, MNet Media Education Specialist Matthew Johnson participated in the Association of Canadian Studies' conference Knowing Ourselves: The Challenge of Teaching History of Canadian Official Minority Language Communities, speaking on the topic Media, Diversity and Our History. What follows is an expanded version of his remarks.

Events, Online Hate, Professional Development, Resources, Stereotyping

Bending air, race and gender

What colour is an Airbender? If this question is not at the top of your mind, it's because you haven't been following the controversy surrounding the casting of the film The Last Airbender, set to premiere in early July. The question of ethnicity in the film's casting casts a valuable light on many of Hollywood's decisions when it comes to race and gender – and the attitudes and assumptions that underlie them.

Comics, Movies, Resources, Stereotyping

Media and Girls

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?" 

Kelsey, 16, quoted in Girl Talk

Gender Representation, Stereotyping

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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