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Racial and Cultural Diversity in Entertainment Media

In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.

Diversity in Media, Movies, Stereotyping, Television, Visible Minorities

Common Portrayals of Persons with Disabilities

Part of stereotyping is the attitude that all members of a particular group are the same, or else fall into a very small number of types. This is particularly true in the few cases where persons with a disability appear in media

Diversity in Media, Persons with Disabilities, Stereotyping

Strategies for Engaging with LGBTQ2S+ Representation in Media

Though 2SLGBTQ+ characters, situations and themes are becoming increasingly prevalent in the media, it is sometimes difficult to interpret representations.

Diversity in Media, 2SLGBTQ+ Representation, Stereotyping

Managing tech at home during the holidays

The holidays are a perfect time to cozy up as a family and watch festive movies and TV shows together. It’s also a time when kids are on the receiving end of a lot of marketing, and some kids will be given new tech devices as gifts.  

We've compiled some of our best resources for managing tech at home during the holidays, from setting rules around digital devices, to teaching kids about consumerism, to engaging with your kids on the content you’re watching together.  

Internet & Mobile, Marketing & Consumerism, Stereotyping

Managing media with tweens (10-13 years old)

Helping Kids Build Safe and Smart Digital Habits

There are four main strategies to help kids become resilient to online risks. We can:

Curate our kids’ media experiences;

Control who can access our kids and their data;

Co-view media with our kids;

and be our kids’ media Coaches.

Authenticating Information, Body Image, Digital Citizenship, Digital Health, Marketing & Consumerism, Online Hate, Pornography, Privacy, Stereotyping

Managing media with teens

While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.

Authenticating Information, Digital Citizenship, Digital Health, Internet & Mobile, Online Hate, Parents, Pornography, Privacy, Sexting, Stereotyping

How the Media Defines Masculinity

Families, friends, teachers and community leaders all play a role in helping boys define what it means to be a man. Mainstream media representations also play a role in reinforcing ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are rewarded for self-control and the control of others, aggression and violence, financial independence and physical desirability: “for boys, violence and dominance are aligned with norms of masculinity.”

Gender Representation, Stereotyping

Little Princesses

It's a question that most parents of young daughters face: "Has she hit the 'princess phase' yet?" Not all parents are upset by this, of course: many happily buy their girls princess costumes, toys and accessories ranging from shoes to purses, all in pink. Some, though, despair of the powerful gender stereotyping this delivers to young girls and each new piece of princess gear can be a source of conflict.

Marketing & Consumerism, Movies, Parents, Resources, Stereotyping

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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