Talk Back! How to Take Action on Media Issues
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Did you know that almost a quarter of adults have shared a false news story, and that we’re least likely to fact-check news and other things that come to us through people we know and trust on social networks (even though for many people these are their most common sources of news)?

Online news is one of the hardest things to verify. Sometimes early reports that turn out not to be true still circulate on the Internet, and people may spread false reports for commercial or malicious reasons, or even just for “fun.”

If a news consumer reads a headline from The Globe and Mail while searching Google News, is the story from Google or The Globe? What about if a friend posts the story on Facebook; is the story from the friend, Facebook or The Globe? How can the complexities of what is meant by “source” in a converged news environment be accounted for?

An interesting thing happened the other day. My husband was talking about some recent political events in the United States, and my kids and I didn’t know what he was talking about.

Two years into the COVID-19 pandemic, it is more clear than ever that dealing with the misinformation surrounding COVID-19 requires us to come at it from every possible angle. We have needed trusted voices to provide strong, clear and sharable counter-messaging on social media.

Studies have shown that communicating the scientific consensus on a topic can be a helpful strategy in the fight against misinformation. For example, a 2015 study found that “emphasizing the medical consensus about (childhood) vaccine safety is likely to be an effective pro-vaccine message.”

Level: Grade K to 3
About the Author: Matthew Johnson, Director of Education, MediaSmarts.
Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

In this lesson, students learn about the ways in which news coverage of an event or issue can be biased, focusing on the aspects of the medium and industry that can lead to bias. They read an article that examines the coverage of mental illness in the news and then participate in an interactive activity that lets them compose their own article. Finally, students find and analyze a recent news story on a mental health topic and write a letter either praising or critiquing it.