Diversity and Media Ownership
In this lesson students are introduced to the media literacy key concepts that “media are created to re-present reality” and “media are influenced by commercial considerations.”
Miscast and Seldom Seen - Lesson
In this lesson students consider how well their favourite TV shows, movies and video games reflect the diversity of Canadian society.
First Person
In this lesson students consider diversity representation in video games by identifying examples of diversity in the games they play, comparing their findings to statistics on diversity in the Canadian population.
Truth or Money - Lesson
In this lesson, students explore how advertising leverage can lead to censorship of information about public health issues.
Thinking about Hate - Lesson
In this lesson, students develop their critical thinking skills by learning to recognize various types of bad faith arguments, including those that are used by hate mongers to spread misinformation and fuel hatred and intolerance.
Tobacco Labels
In this lesson, students debate the effectiveness of health warning labels on tobacco products.
Thinking Like a Tobacco Company: Grades 7-9 - Lesson
In this lesson, students learn how the tobacco industry targets the needs, wishes and desires of young people in order to sell cigarettes.
Who's Telling My Story?
In this lesson students learn about the history of blackface and other examples of majority-group actors playing minority-group characters such as White actors playing Asian and Aboriginal characters and non-disabled actors playing disabled characters.
Selling Tobacco - Lesson
In this lesson, students explore how tobacco advertising has evolved over the past sixty years.
Gender and Tobacco - Lesson
In this lesson, students explore gender-related influences on smoking.