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Unpacking Privilege

Students are introduced to the idea of “privilege” in relation to diversity and how it applies to media. They then look at a checklist of media related privileges to help them understand the concept.

Indigenous People, Diversity in Media, Persons with Disabilities, Privilege in the Media, 2SLGBTQ+ Representation, Religion, Stereotyping, Visible Minorities

The Pornography Debate: Controversy in Advertising - Lesson

To introduce the issue of pornography for classroom discussion. To help students understand the difficulty in determining the sometimes very fine lines between erotica, freedom of expression, and sexual exploitation and to familiarize them with guidelines for making these distinctions.

Marketing & Consumerism, Pornography

Relationships and Sexuality in the Media

In this lesson, students learn to question media representations of gender, relationships and sexuality. After a brief “myth busting” quiz about relationships in the media and a reminder of the constructed nature of media products, the teacher leads the class in an analysis of the messages about gender, sex and relationships communicated by beer and alcohol ads. Students analyze the messages communicated by their favourite media types and then contrast it with their own experience.

Alcohol Marketing, Digital Health, Gender Representation, Marketing & Consumerism, Movies, Pornography, Sexting, Television

National Aboriginal Day 2016

Every year on June 21, Canadians recognize the cultures, histories, and ongoing contributions of our First Nations, Inuit, and Métis people. For 20 years, National Aboriginal Day has brought a country-wide focus to Canada’s diverse Indigenous peoples and the issues that they face.

Indigenous People, Diversity in Media, Events

On The Loose: A Guide to Life Online For Post-Secondary Students

On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.

Authenticating Information, Cyber Security, Digital Citizenship, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Ethics, Online Gambling, Online Marketing, Pornography, Privacy, Resources, Sexting, Social Networking, Video Games

Talk Back! How to Take Action on Media Issues

Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Digital Citizenship, Diversity in Media, Food Marketing, Gender Representation, Journalism & News, Marketing & Consumerism, Movies, Music, Parents, Sports, Stereotyping, Television, Video Games, Violence

Transgender Representations in TV and Movies

In this lesson, students are introduced to concepts of gender identity and gender expression and learn about common portrayals of trans people in movies and TV shows.

Diversity in Media, Gender Representation, Movies, 2SLGBTQ+ Representation, Stereotyping, Television

Diversity and Inclusion Online, Media Literacy Week 2017

Cyberbullying tweets from the President of the United States. Sexism in Silicon Valley. Fake news from social media feeds fuelling online hate.

It’s been a rough year so far on the digital media landscape.

Diversity in Media, Events

Film Classification Systems in Québec

In this lesson students learn about the systems used to classify films, TV programs and video games. Students are asked to take a critical look at the criteria applied to classify these media products, and then take into account and discuss the underlying social and political aspects arising from those systems.

Digital Citizenship, Digital Health, Diversity in Media, Gender Representation, Movies, Violence, Visible Minorities

Media Safety Tips: Teens

Two important ideas relating to teens are the imaginary audience and the personal fable. The imaginary audience makes them overestimate how much attention other people are paying to them. This makes them more self-conscious and leads them to think of privacy primarily in terms of impression management – trying to control how others see them. The personal fable makes teens see themselves as the main character of a story and, as a result, leads many to believe that bad things will simply not happen to them. 

Authenticating Information, Digital Citizenship, Digital Health, Internet & Mobile, Online Hate, Parents, Pornography, Privacy, Sexting, Stereotyping

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