Taming the Wild Wiki - Lesson
Students are introduced to Wikipedia, the user-edited online encyclopedia, and given an overview of its strengths and weaknesses as a research source.
Can You Spot the Ad?
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
Adversmarts: Understanding Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
Adversmarts: Introduction to Food Advertising Online
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.
Put Your Best Face Forward
In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.
Screen-Free Week
Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.
Promoting Ethical Online Behaviours with Your Kids
Most kids live as much of their lives online as they do offline. But on the Internet there are lots of moral and ethical choices that don’t have to be made offline. These tips lay out ways you can help your children develop a moral compass to guide them through those choices.
Building your brand: Establishing a positive presence online
Like it or not, if you use the Internet you have an online identity. Some people call this your "brand." What's a brand? Think about a brand of soft drink, or computer, or jeans, or a band or a sports team. You probably have a certain idea about each one – what it's like, who buys it, and so on.
Sexual Exploitation – Overview
The Internet offers young people important opportunities to socialize with their friends and families as well as to find people who share common interests and communities that can provide emotional support. It is also inevitable that at an age where young people are starting to explore their sexuality offline, they will do so online in these interactive environments as well.
Online Sexual Predators
The nature of online sexual exploitation is widely misunderstood: “Instead of pedophiles (ie individuals with sexual interests in children) preying on young children, most Internet-initiated sex crimes involve young adults (mostly men) who target and seduce teenagers into sexual encounters.” Similarly, child sexual abuse material is most frequently produced by victims’ family members, with fathers being the single most common perpetrators. Even in cases of sextortion, 60 percent of youth who are victims know the perpetrators offline.