I had a really interesting conversation with my 14-year-old daughter recently. She was wondering why so many adults assume that teenagers are all the same: a bunch of lazy, self-involved jokers who are glued to their devices all day. I didn’t have an answer for her, really, only that people tend to generalize, and that this is Never a Good Thing, no matter who it is we’re talking about.
To mark Safer Internet Day on February 11, we’ll be joining TELUS in a live webinar discussion of our Young Canadians in a Wired World research. Focusing on our first report, Life Online, our Director of Education, Matthew Johnson, will look at how the online behaviors and attitudes of young Canadians have changed over the past 10 years and what we can do to help keep our kids safe online.
Do young people care about privacy? Participants in MediaSmarts’ 2012 focus groups told us that they valued their privacy highly, despite being enthusiastic participants in platforms and activities that adults see as being about nothing but sharing and broadcasting. Looking at the findings from our Young Canadians in a Wired World survey of more than five thousand students from every province and territory in Canada, we can begin to understand that contradiction: young people may not care that much about what we think of as privacy, but they care very much about control – control over who can see what they post, over who can track them digitally and, most especially, over how other people see them.
Our kids are coming of age at a time that things like online shopping, Facetime, and texting are all normal everyday occurrences. Technology is enabling people to do some pretty amazing things, and even communicate in a whole new way using a new language. You may know this as texting.
This lesson introduces students to the ways in which packaging is designed to attract kids.
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
This lesson introduces students to the ways in which advertising can affect their food choices.
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Studies have found that fast-food ads dominate children’s programming. In order to give children a perspective on the lure of snack-food advertisements, it’s important that they understand where snacks can fit into a healthy diet. Once they have an understanding of where snack food fits into their lives, they can begin to deconstruct the ads themselves.