Kids, Alcohol and Advertising - Lesson 2: Young Drinkers
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
In this lesson, students learn why the alcohol industry needs replacement (new) drinkers and how it exploits the needs and desires of young people in order to foster brand loyalty.
The last few weeks have shed an unprecedented light on the use of digital media to spread and inspire hatred. Michael Zehaf-Bibeau, the perpetrator in the attacks on Canada’s National War Memorial and Parliament buildings, appears to have been motivated in part by exposure to online postings by a self-described member of the Islamic state[1], and the Federal government has already stated that it intends to create tools to remove online content that promotes the “proliferation of terrorism.”[2]
February 10 is Safer Internet Day (#SID2015): an annual international event organized by InSafe to help promote safer and more responsible use of online technologies, especially by young people. MediaSmarts and Facebook want you to help us mark the day by reminding youth to “think before they share” online!
This year marks the 20th anniversary of Screen-Free Week (May 4th to 10th), and it’s striking to consider just how our relationship with screen media has changed in that time.
This November 2-6, students, educators, parents and community organizations across the country will join MediaSmarts and the Canadian Teachers' Federation (CTF) in marking Canada’s 10th annual Media Literacy Week (#medlitweek).
The new Ontario Health and Physical Education curriculum released this year by the Ontario Ministry of Education is the first major revision to the subject area in almost 30 years.
Joe McGinniss’ book The Selling of the President had a shocking title for 1968, suggesting as it did that in the television age the presidency had become nothing more than another product to be packaged and sold. MediaSmarts’ resource, Watching the Elections (a lesson for Grades 8-12), shines a light on how the different aspects of an election – from the debates to political ads to the candidates themselves – are actually media products.
October is National Cyber Security month and the Information and Communications Council (ICTC) and MediaSmarts, in partnership with Encounters Canada and Hive Toronto, are bringing together industry leaders, compelling speakers, and 200 secondary school students for 2 days of engagement on Digital Literacy, Cyber Citizenship and Cyber Security.
Toronto parents: do you want to talk to your kids about their social media use but don’t know how? Get an insider look at what young people are doing online and find out what you need to know to help them navigate their digital world.
To better understand the digital skills young Canadians need as citizens and workers in the digital age, MediaSmarts and the Information and Communications Technology Council (ICTC) are hosting a National Digital Youth Summit to hear directly from Canadian students on this topic.