On The Loose: A Guide to Life Online For Post-Secondary Students
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.
This year, it may not just be Santa Claus who sees your kids when they're sleeping and knows when they're awake: one of the hottest trends this season is so-called "smart toys", which use the Internet to hold artificially intelligent conversations with kids while they play. Last year's Hello Barbie, one of the first to use this technology, was found to have a number of major security flaws -- including automatically connecting the mobile device to which it was tethered to any Wi-Fi network with "Barbie" in its name. Now two more toys, a doll called My Friend Cayla and the i-Que Intelligent Robot, have been found to collect data in ways that are far more worrying.
Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.
This lesson was produced with the support of the Royal Canadian Mounted Police (RCMP).
Objectives:
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.