Communicating Safely
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Browsing Safely
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This AI Literacy Day is a timely reminder for parents
As a parent, and an entrepreneur, there isn’t a day that goes by that AI somehow doesn’t show up in my spaces. I’ve shared before how it’s a conversation that I’m having to have with my own kids, and that is showing up in creative spaces too.
Gen Z is changing marketing: Here’s what that means for all of us
In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.
Are you needing a break from your phone? Same.
Was “digital detox” or “reduce screen time” on your New Year’s resolution list, but it’s not really happening? Maybe you’ve been glued to recent world events or news happening right in Canada and feel like you can’t put the phone down? You aren’t alone.
Talking to kids about tobacco in media
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, making their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
Close Reading Genre
The Close Reading Genre workshop trains teachers to use genre as a tool to help students engage with media. It explores how genres can be identified and analyzed through their characteristics, tropes and industry practices and demonstrates how this can be done with key genres such as advertising and news.
Close Reading Media
The Close Reading Media workshop prepares educators to teach students how to analyze and evaluate the "rules of notice" that media makers use to draw and direct audiences' attention, how media works are framed, and how we all apply our own point of view when consuming media.
Critical Thinking Across the Curriculum Workshop
The Critical Thinking Across the Curriculum workshop provides teachers with a comprehensive approach to fostering critical thinking skills at all grade levels, with particular attention to addressing online misinformation and online hate through teaching critical thinking. The workshop looks at exactly what critical thinking is and why we need to teach it; explores how we can teach students how to think critically, including looking at different ways of approaching it for different parts of the curriculum; and finally, looks at how we can get students – and ourselves – to switch to using better shortcuts to critical thinking.