Teacher Resources | 230 Results
This is the second of three lessons that address gender stereotypes. The objective of these lessons is to encourage students to develop their own critical intelligence with regard to culturally
This lesson introduces students to the ways in which advertising can affect their food choices.
The newspaper offers a fun and useful tool to learn about the workings of print media. In this lesson, students learn basic information about newspaper journalism through guided class discussion and
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
In this five- or six-day unit, students create a video podcast to present balanced, unbiased perspectives on global development issues.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand
This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.
This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.