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Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in

Alcohol Marketing, Gender Representation, Marketing & Consumerism, Stereotyping

Hate 2.0 - Lesson

This lesson is designed to be delivered after students have completed at least one of the following lessons: Thinking About Hate, Scapegoating and Othering and Hate or Debate. In groups, students

Digital Citizenship, Internet & Mobile, Online Hate

Hate or Debate? - Lesson

In this lesson, students learn about the difference between legitimate debate on a political issue and arguments that are based on hate.

Digital Citizenship, Internet & Mobile, Online Ethics, Online Hate

Images of Learning: Secondary - Lesson

This lesson helps students become more aware of the stereotypes associated with portrayals of students and teachers on television and on film.

Movies, Stereotyping, Television

Introduction to Online Community Engagement

Students often feel detached from the political arena, and this lesson plan we have designed is to help inspire curiosity and action with your secondary students due to the very real connection

Authenticating Information, Digital Citizenship, Internet & Mobile

Marketing to Teens: Alternate Ads

In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then

Marketing & Consumerism

Marketing to Teens: Gender Roles in Advertising - Lesson

In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite

Gender Representation, Marketing & Consumerism, Stereotyping

Marketing to Teens: Gotta Have It!

In this lesson students identify how we associate social status with  brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand

Marketing & Consumerism

Marketing to Teens: Marketing Tactics - Lesson

This activity helps teenagers develop an awareness of marketing tactics aimed at teens through the creation of their own mock advertising campaigns.

Marketing & Consumerism

Marketing to Teens: Talking Back

This lesson helps teens become active consumers by encouraging them to 'talk back' to advertisers when they have concerns.

Marketing & Consumerism

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