Outcome Chart - Prince Edward Island - Business Education 10: BUS701A
Overall Expectations: Unit 1: Business Fundamentals and Ethics
1.1 Fundamental Business/Economic Concepts
1.2 Organizational Objectives, Ethics, and Social Responsibility
Specific Expectations:
Students will be expected to:
- examine the fundamental concepts and purpose of business and economics
- explain the role of the consumer
- evaluate organizational objectives, ethics, and social responsibility within a business context
- explain the causes and consequences of unethical behaviour within a business
- evaluate the perspectives of self and others in regards to business ethics and social responsibility
MediaSmarts Resources
- Advertising and Male Violence
- Alcohol on the Web
- Body Positive Ads
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Parody Ads
- Marketing to Teens: Talking Back
- Popular Music and Music Videos
- Privacy Rights of Children and Teens
- Remixing Media
- Shaking the Movers: Youth Rights and Media
- The Blockbuster Movie
- The Invisible Machine: Big Data and You
- The Pornography Debate: Controversy in Advertising
- The Price of Happiness
- Watching the Elections
Overall Expectations: Unit 3: Functions of a Business
3.3 Marketing
Specific Expectations:
Students will be expected to:
- analyse the fundamental concepts involved when marketing a product
- 3.3.1 explain the role and impact of marketing
- 3.3.2 explain the key terms related to marketing (e.g., brand name, brand equity, logo, slogan, and target market)
- 3.3.5 analyse the ethical issues of what is marketed and how it is marketed
MediaSmarts Resources
- Advertising and Male Violence
- Alcohol on the Web
- Body Positive Ads
- Don’t Drink and Drive: Assessing the Effectiveness of Anti-Drinking Campaigns
- Marketing to Teens: Alternate Ads
- Marketing to Teens: Gender Roles in Advertising
- Marketing to Teens: Gotta Have It! Designer & Brand Names
- Marketing to Teens: Marketing Tactics
- Marketing to Teens: Parody Ads
- Marketing to Teens: Talking Back
- Popular Music and Music Videos
- The Blockbuster Movie
- The Invisible Machine: Big Data and You
- The Pornography Debate: Controversy in Advertising
- The Price of Happiness
- Watching the Elections