Outcome Chart - Prince Edward Island - Business Education 11: BUS701A

Overall Expectations: Unit 1: Business Fundamentals and Ethics

1.1 Fundamental Business/Economic Concepts

1.2 Organizational Objectives, Ethics, and Social Responsibility

Specific Expectations:

Students will be expected to:

  • examine the fundamental concepts and purpose of business and economics
    • explain the role of the consumer
  • evaluate organizational objectives, ethics, and social responsibility within a business context
    • explain the causes and consequences of unethical behaviour within a business
    • evaluate the perspectives of self and others in regards to business ethics and social responsibility

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Overall Expectations: Unit 3: Functions of a Business

3.3 Marketing

Specific Expectations:

Students will be expected to:

  • analyse the fundamental concepts involved when marketing a product
    • 3.3.1 explain the role and impact of marketing
    • 3.3.2 explain the key terms related to marketing (e.g., brand name, brand equity, logo, slogan, and target market)
    • 3.3.5 analyse the ethical issues of what is marketed and how it is marketed

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