Lesson Plan

Marketing to Teens: Parody Ads - Lesson

Lesson Plan

Level(s): Grades 8 - 12

Author: Charity Laboucan and Tracy Duncan, Planned Parenthood Edmonton, and Sonya Thompson, Film Classification Services, Alberta Community Development.

Length: 50 minutes

Overview:

In this lesson students explore what’s hidden behind advertising messages by analysing and creating parody advertisements.

Learning Outcomes:

Students demonstrate:

  • an understanding that advertisements don’t necessarily tell the whole truth about a product
  • an awareness that advertisements are designed to deliver very specific messages to consumers

This lesson and all associated documents (handouts, overheads, backgrounders) is available in an easy-print, pdf kit version.

Lesson Kit: