Gender Messages in Alcohol Advertising

In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men and women are promoted and reinforced through the images and messages in alcohol ads. In the first half of the lesson, students discuss the nature of gender stereotypes, common male and female stereotypes, and where these stereotypes come from. Students also explore why adolescents are a particularly vulnerable group when it comes to stereotypes about gender and gender relationships. In the second half, students view and discuss alcohol ads that integrate gender stereotypes into messaging about drinking.

Outcome Chart – Manitoba – Coding for Interactive Digital Media (30S/30E/30M)

Goal 1: Describe and apply appropriate health and safety practices

General Learning Outcome:

GLO 1.1: Describe and apply appropriate health and safety practices

Specific Learning Outcomes:

SLO 11C.1.1.1 Describe and practice online safety. 

Outcome Chart – British Columbia – French Immersion Language Arts (FILA) 11 – French-Language Film and Literary Studies

Big Ideas

• The life experience, culture, and current context of the audience influence the interpretation of a text.
• The exploration of texts reveals the depth and complexity of human life.

Curricular Competencies

Explore and Reflect

Outcome Chart – British Columbia – French Immersion Language Arts (FILA) 12 – French-Language Film and Literary Studies

Big Ideas

• The life experience, culture, and current context of the audience influence the interpretation of a text.
• The exploration of texts reveals the depth and complexity of human life.

Curricular Competencies

Explore and Reflect

MediaSmarts Mom to offer advice for families in today’s digital world

Ottawa (April 3, 2013) - Canadian parents who are worried about managing their children’s media world now have help as MediaSmarts unveils a new blog dedicated to parents.

‘MediaSmarts Mom’ blogger Andrea Tomkins will bring her thoughts, recommendations, and tips from the perspective of a mother who’s raising her kids in a constantly evolving media age.

Outcome Chart - British Columbia - Career Education 4-5

This outcome chart contains media-related learning outcomes from the BC Career Education 4-5 curriculum, with links to supporting resources on the MediaSmarts site.

Outcome Chart - Nunavut - School Health Program 4

Strand: Aulajaaqtut

Overall Expectations: Mental and Emotional Well-being

Specific Expectations:

Decision Making

1. identify the possible effects of various choices
2. identify reasons for individual decisions

1. identify decisions that peers may influence
2. identify ways peers influence them

Wacky Media Songs: Reading Media

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on how media are made, how different media and genres tell stories and communicate meaning, and the affordances and defaults of different networked media.