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Common Stereotypes of Men in Media

Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.

Gender Representation, Stereotyping

Summertime and the screens are easy

I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.

Cell Phones and Texting, Digital Health, Excessive Internet Use, Parents

USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools - Overview

USE, UNDERSTAND & ENGAGE provides a road map for teaching digital media literacy skills in Canadian schools. The framework draws on nine framework topics of digital media literacy and provides teachers with supporting lessons and interactive resources that are linked to curriculum outcomes for every province and territory.

Viral marketing alert

Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.

Marketing & Consumerism

Gambling - Overview

Young Canadians today are growing up in a culture where gambling is legal, easily accessible – especially online – and generally presented as harmless entertainment.

Digital Citizenship, Internet & Mobile, Online Gambling, Video Games

Managing movies and videos in the home

If you’re worried that a film might not be suitable for your kids, preview it yourself. Talk to other parents who’ve seen it or check out the reviews by parents and kids at Common Sense Media. You can also use our tip sheet Understanding the Rating Systems to help understand what the ratings on a movie really say about it.

Movies

Understanding the Rating Systems

Rating systems can be helpful when trying to choose appropriate movies, but with many different systems in use in Canada, they can also be very confusing. To help make sense of the differences, here's an overview of all the systems currently in use.

Television

Outcome Chart - Ontario - Health and Physical Education Grade 5

This outcome chart contains media-related learning outcomes from the Ontario Grade 5 Health and Physical Education 1-8 curriculum with links to supporting resources on the MediaSmarts site.

Media portrayals of missing and murdered Indigenous women

That Indigenous women are likely to be victims of violence is not news: Indigenous women aged 25 to 44 are five times more likely to suffer a violent death than other women in Canada.

Indigenous People, Diversity in Media, Journalism & News, Stereotyping

Impact of Media on Body Image

Though they are by no means the only factor, media representations of weight and body shape are a major element in body image concerns. Media of all kinds frequently promote weight stigma, most often representing weight as an individual responsibility.[1] Time spent on social media and watching television[2] and exposure to manipulated photos on social media[3] have all been linked to negative body image or increased concern with appearance.

Body Image, Gender Representation

Pagination

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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