Outcome Chart - Nova Scotia - Healthy Living Grade 7
Outcome Chart - Nova Scotia - Healthy Living Grade 7
Outcome Chart - Ontario - Health and Physical Education Grade 7
This outcome chart contains media-related learning outcomes from the Ontario Grade 7 Health and Physical Education curriculum with links to supporting resources on the MediaSmarts site.
Kids Deconstruct Alcohol Advertising Through New Media Education Program
Ottawa, September 26, 2005 – Media Awareness Network (MNet) today launched The Target Is You! – a new national education program for youth on alcohol advertising. This series of 10 lessons is designed to help young people understand the significant social and psychological effects of messages in alcohol advertising in influencing their attitudes about drinking.
One's a crowd
In our last instalment we contrasted the “hard path” of user-created media – which requires would-be creators to be highly talented, skilful, committed, or all three – with the “easy path” of services which make it possible for more people to create media. In this column we’ll be looking at a method which aspires to make everyone a creator: crowdsourcing.
Outcome Chart - Ontario - Healthy Living Grade 10
This outcome chart contains media-related learning outcomes from the Ontario Grade 10 Healthy Active Living curriculum with links to supporting resources on the MediaSmarts site.
Common Stereotypes of Men in Media
Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.
Summertime and the screens are easy
I am lucky enough to work from home and have a flexible work schedule, so my kids have always been stay-at-home kids in the summer. They have some daily chores and other special work to do over the summer, but in general they have a lot of free time on their hands.
USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools - Overview
USE, UNDERSTAND & ENGAGE provides a road map for teaching digital media literacy skills in Canadian schools. The framework draws on nine framework topics of digital media literacy and provides teachers with supporting lessons and interactive resources that are linked to curriculum outcomes for every province and territory.
Viral marketing alert
Ads like the one above have been appearing in public transit systems in Ottawa, Toronto and other Ontario cities over the last month, supposedly promoting a drug called “Obay” which prevents teenagers from having their own thoughts, hopes and dreams. It's a classic example of viral marketing: an ad campaign that doesn't actually name the product or service being promoted, but rather tries to get people talking about it in the hopes that when the product is finally unveiled the effect will be greater than a traditional ad campaign could have managed.