Benefits of Privilege in Relation to Media
I can look at the media and see people from my group widely represented as heroes, role models, leaders, news anchors, television hosts, and experts.

I can look at the media and see people from my group widely represented as heroes, role models, leaders, news anchors, television hosts, and experts.

Two big changes happen at this age: the beginning of adolescence and (for most kids) starting to use phones and social media. While younger kids use digital tech, for tweens it is often an essential part of how they develop and grow. They are aware of online risks like privacy invasions and stranger contact but more often in the abstract sense, having been told of them by teachers or parents instead of peers. This often leads to a disconnect between how risky they think things are and what they actually do.

It’s as important for advertisers to reach the right people as it is to make an appealing ad, so they have developed many different ways of targeting ads effectively. Online advertising lets marketers match different ads with individual users. This section looks at how that’s done and how it affects kids’ privacy.

The strength and weakness of the internet as a research source is just how much information there is: a badly-phrased search can drown you in irrelevant, misleading or unreliable results. This is why some research has shown that companion reading can actually backfire if people don’t have effective search skills..

Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.

MediaSmarts’ research has shown that kids with household rules about Internet use are less likely to do things like post their contact information, visit gambling sites, seek out online pornography and talk to strangers online. Having a family agreement or set of rules for using the Internet is also a great way for parents and kids to work together on how to be safe, wise and responsible online.

If you are a parent and you’ve been thinking of starting a blog, writing for parenting magazines, or becoming a social media influencer in the parent sphere, keep reading.