Can Media Literacy Backfire?
If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

If we can generally conclude that digital media literacy does work, it’s worth asking the opposite question: can media literacy backfire?

They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk

Media educators base their teaching on key concepts for digital media literacy, which provide an effective foundation for examining mass media and popular culture. As media education pioneer Len Masterman put it, “You can teach the media most effectively, not through a content-centered approach, but through the application of a conceptual framework which can help pupils to make sense of any media text.”[1]

Watching TV or streaming video should be a fun and relaxing activity for kids and adults alike—but too often it's a source of family conflict. If you're concerned about television, banning it isn't a practical solution. Instead, you need to learn to co-exist with television by managing how much your kids watch, and what. With more and more ways of viewing TV available we now have access to lots of both good quality and inappropriate TV content. In this crowded television environment, the key is to provide young children with a guided viewing experience and to model and teach them the critical thinking skills they need to be active, engaged viewers.

The Boston Marathon tragedy has raised questions about the role the Internet plays in radicalizing youth and, more generally, how it may be used to perpetuate hatred. In Canada, similar questions are being asked about the radicalization of four London Ontario students in the wake of last January’s attack on an Algerian gas plant.

Digital media such as social networks and video games have become increasingly important in the lives of children and youth. Even when young people are consuming other media, such as TV, music and movies, they’re likely to be doing it through the internet. As well, nearly all the media they consume, from TV shows to toys, have web pages, virtual worlds, video games or other digital spinoffs associated with them.

Research has found that these things are most likely to be scary to children:

The question of whether media education, or digital media literacy, “works” is a bit misplaced. There is no doubt that it works in the same sense that other areas of study “work,” in that students who’ve received media education know more about digital media literacy than those that haven’t – just as students who take history courses know more about history than those that don’t.

"We are experiencing a sea change with women and movies, a shift in numbers but also in consciousness. Female-driven movies, from women filmmakers and not, open weekly and are greeted as a matter of course rather than as aberrations; some dominate the box office, and a handful are enlivening the awards season. Despite continuing biases and barriers, women are now directing movies with a variety of budgets, topics and casts."

The new movie Zero Dark Thirty, which tells the story of the tracking and eventual killing of Osama Bin Laden, has received several Oscar nominations (including Best Picture), but it's attracting another kind of attention as well: several writers, including Jane Meyer at The New Yorker and Peter Maass at The Atlantic, have accused it of condoning or even glorifying the use of torture by US intelligence agencies.