How cyber-savvy are you? Cyber security quiz
Developed in partnership with CIRA, this interactive quiz is designed to increase students’ knowledge of the cyber security risks they face every day.
Co-Co's AdverSmarts
This interactive unit is designed to help kids between the ages of 5 and 8 recognize the marketing techniques used on commercial websites that target children.
Looking at News
The newspaper offers a fun and useful tool to learn about the workings of print media. In this lesson, students learn basic information about newspaper journalism through guided class discussion and group and individual activities.
Political Cartoons - Lesson
In this lesson, students decode and explain the relevance of editorial cartoons. The class begins with a teacher-led deconstruction of a political cartoon, after which students decode editorial cartoons that they have selected.
Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Teaching Media: Thinking About Media
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Marketing to Teens: Gotta Have It!
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
Teaching Media: Media Techniques
In this lesson, students learn how different media use different techniques to communicate meaning.
Teaching Media: Critically Evaluating Media
In this lesson, students learn how media influence how we see the world and send intentional and unintentional messages.