Today's kids have become the most marketed-to generation in history, due to their spending power and their future influence as adult consumers. By talking to kids about advertising - how it works and how they're targeted - we can help them to become more savvy as consumers and more resistant to the pressures to be "cool."
In ancient times the Olympics were a time when all nations – all Greek nations, anyway – would put away their differences and compete in almost every human activity, from poetry to the ferocious no-rules wrestling event called pankration. Being the very best that humans could be was seen as the best way to honour the gods of Olympus. Though we’ve dropped the poetry and the blood sports, people watching the swimming or volleyball events might wonder if we're on the way to bringing back the ancient tradition of competing in the nude. Revealing outfits – like those designed by Lululemon for the Canadian beach volleyball team – may be practical for those events, but they also shine a light on how dressing for sports can make us feel about ourselves. After all, it's hard to feel good about your own body when you've just spent an hour watching the most perfect physiques in the world nearly naked.
“Digital technology can have both positive and negative effects on child well-being, depending on the activity and how much time is spent.”[1]
“Screen time” is important…but not as important as what kids do with their screens:
This section comprises a curricular overview (below), as well as information about professional development for media education, and about Nova Scotia's provincial media education association, Media Literacy Nova Scotia (MLNS) in the left menu.
Ottawa, ON (June 19, 2014) – One third of grade 7 to 11 students report they encounter racist or sexist content online at least once a day or once a week, according to a new Canadian study from MediaSmarts. Boys encounter racist and sexist content online more frequently than girls and are also more likely to brush off discriminatory content as a joke, with girls more likely to be hurt when the joke is made at their expense. Boys are also three times more likely to make fun of someone’s race, religion, ethnicity or sexual orientation online.
Christian religions form the largest religious group in Canada today, with more than 70 per cent of the population identifying with a Christian denomination. The widespread popularity of Christianity in Canada, however, does not mean that media treatment of Christianity is always accurate or informed.
Somewhat surprisingly, it’s not only struggling students who plagiarize: indeed, it may be students who are under pressure to achieve who are more likely to engage in the subtler (and harder to detect) forms of plagiarism1. Researchers have identified three situations where this is most likely: when students are under pressure (such as when work must be done with a tight deadline, or a work is particularly important for their grades); when students are not interested in the work; and when students feel that the assignment is unfair to the point where they have no hope of success without cheating2.
The Web is full of great online resources for teachers and students, with new material appearing every day. With the approach of the most-anticipated American election in recent history, social studies teachers can be excused for turning their eyes south of the border. Here's a quick overview of recently created (or recently discovered) resources for social studies classes to help them and their students make the most of election season:
As a family, we’re watching a lot less advertising these days – at least, I thought we were. That’s because most of our family watching is on Netflix, which has no commercials, and the few shows we watch on regular TV are recorded in advance and ads are skipped over. I can easily go months without being aware of what new movies are coming up, which new developments have occurred in the world of toothpaste, and what new packaging strides Coke and Pepsi have made.
By Katherine Lofts of Hands On Media
Content reposted from original article www.handsonmediaeducation.com
For young Canadians, digital literacy skills are vital to: