Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Music: Introduction

Music is much more than sound; it’s a complex system that communicates meaning by engaging our feelings and bodies.
The way listeners discover and consume music has been completely transformed by the shift to digital streaming.

Audio Media, Music

Introduction: Podcast

A podcast is a digital file that contains audio or video, allowing for flexible and intimate storytelling. Unlike traditional radio, the cost to start producing a podcast is remarkably low, meaning many different types of creators can participate using devices like cell phones. This medium builds a strong feeling of closeness with listeners because the host’s voice seems to be speaking directly into your ear, creating deep, personal connections. Podcasters often imagine their audience as friends or fans.

Audio Media, Podcasts

Breaking the Cycle of Youth Cyberbullying

Breaking the Cycle of Youth Cyberbullying (BTC) is an intervention research project designed and developed by MediaSmarts. This project aims to develop, pilot, adapt and disseminate a culturally safe, evidence-informed cyberbullying prevention program for youth ages 12 to 17 in schools and community settings across Canada. In this report, we detail the methodology and findings from a needs assessment conducted in March and April 2026 to better understand the experiences, concerns, and needs of youth in Canada regarding preventing and addressing cyberbullying and online violence.

Outcome Chart - Manitoba - Creative Promotions 20S/20E/20M

Overall Expectations: Demonstrate critical, creative, and innovative thinking

Outcome Chart - Nova Scotia - English 10 / 10 Plus

Outcome Chart - Nova Scotia - English 10 / English 10 Plus

Wacky Media Songs: Making and Remixing

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.

Internet & Mobile, Marketing & Consumerism, Media Literacy 101, Media Production, Movies, Music, Television

Screen Stigma: Looking at mental illness in popular media

Students begin by viewing a slideshow that explores common stereotypes of mental illness and mental illness treatment in media. They read a prepared analysis of the portrayal of mental illness in a TV show popular with teens, then in a small group analyze another text of their choice. Finally, students create an annotated version of a scene or excerpt from a text in which they analyze and evaluate its portrayal of mental illness.

Digital Health, Diversity in Media, Persons with Disabilities, Stereotyping

Career and Life Management 10-12

“Students require an understanding of self as the basis for making healthy choices, having healthy interactions with others and using resources wisely, as well as for lifelong career development. They also require information, planning tools and processes to make decisions and develop action plans for effective life management.” Career and Life Management