Introduction: Podcast

A podcast is a digital file that contains audio or video, allowing for flexible and intimate storytelling. Unlike traditional radio, the cost to start producing a podcast is remarkably low, meaning many different types of creators can participate using devices like cell phones. This medium builds a strong feeling of closeness with listeners because the host’s voice seems to be speaking directly into your ear, creating deep, personal connections. Podcasters often imagine their audience as friends or fans.

The podcast industry is growing quickly, with people listening to several shows each week. Podcasters make money by using advertisements read by the hosts or through deals with major platforms. Importantly, this accessibility helps diverse creators, including Indigenous creators and people from BIPOC communities, tell powerful stories and fight against misinformation often reinforced by major media. Podcasts are also becoming major platforms for sharing political opinions and building trust with listeners through relaxed, conversational environments.