Outcome Chart - Alberta - COM2155: Brand Identity

COM2155: Brand Identity

1. explain the difference between brand and brand identity and how each is important

MediaSmarts Resources

Lessons

Outcome Chart - Newfoundland and Labrador - Visual Art 9

Outcome Chart - Newfoundland and Labrador - Visual Art 9

Outcome Chart - Alberta - COM1005: Visual Composition

Outcome Chart - Alberta - COM1005: Visual Composition

English as a Second Language

In the Newfoundland English as a second language curriculum, media literacy outcomes are included under the general outcomes requiring students to:

Family Studies

The Newfoundland family studies curriculum includes expectations that incorporate media education themes. The curriculum document Family Studies: Human Dynamics 2201 (2004) includes a section that demonstrates the complementary relationship between media literacy and family studies:

Science

The 2023 Science K-6 curriculum states that “the study of science allows students to nurture curiosity, ask and answer questions, explore scientific and technological concepts, and acquire knowledge and understanding of the world. Science provides a reliable basis for decision making and is essential in developing innovative ideas and solutions.

The Constructed World of Media Families

In this lesson, students identify the differences between TV families and real families by analyzing the conventions used by TV shows; and by comparing the problems and actions of television families to real world families.

Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Authentication Beyond the Classroom

In this lesson, students discuss “viral” photos, videos and news stories that spread via social media. They are shown how challenging it is to authenticate these using only their content and are introduced to tools and techniques for gauging their accuracy based on context, with an eye towards making wise and responsible decisions about whether or not to forward them to their friends and family.

Fine Arts Overview

Many curricular expectations in Alberta Fine Arts courses relate to digital media literacy. The following excerpts from are Fine Arts curriculum document on the LearnAlberta website: