Level: Grade K to 3
About the author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Overview
In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers.
While they’re not going through as much development as tweens, moving to high school at the beginning of this stage – and moving out of it at the end – can be stressful.
In today's day and age, social media is everywhere. If you own a smartphone or computer of any sort, odds are you have at least one social media account and checking it is a part of your everyday routine. In high school, you’re constantly surrounded by social media! Whether it’s Facebook, Twitter, or Instagram, high school life nowadays revolves around these three entities. It’s a great way to connect with friends, make plans, help spread information if you’re in a school club or sport, and it can even help you meet new people. Although there are many great things social media can offer, there can be a couple downsides too.
Minimize screen use, especially for the youngest children:
Now that we’re past the flurry of people posting about their January New Year’s resolutions (maybe some of them were realistic and easy to follow and some of them less so), it’s a good time to sit back and think about how we can start off a fresh year with intention, particularly when it comes to screen use.