Media literacy key concepts Lesson 4: Media have commercial implications
In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.

In this lesson, students watch a video introducing the media literacy key concept that media have commercial implications.

In this lesson, students watch a video introducing the media literacy key concept that audiences negotiate meaning.

In this lesson, students compare print and TV ads for the same product and discuss the advantages and disadvantages of each medium to communicate a particular message. The class then brainstorms a public service message and discusses which medium would be a better way to communicate it and why.

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In this lesson, students watch a video introducing the media literacy key concept that media have social and political implications.

The Digital Media Literacy 101 educator workshop provides an overview of the key concepts, essential knowledge and core competencies of digital media literacy, as well as concrete steps for bringing lessons and activities into the classroom and tips for integrating it across the curriculum.

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on recognizing and interpreting advertising, branding and consumerism.