Adversmarts: Understanding Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational game online that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch. Students then look at examples of real commercial environments and watch for “weasel words” used by advertisers. 

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

Put Your Best Face Forward

In this lesson, students start by discussing the phenomenon of “selfies” and serve as experts in advising the teacher on the standards by which the “best” selfies are judged. They then discuss a number of statements taken from interviews with youth that highlight issues of self-representation, body image and gender standards, and learn about “photoshopping” images. Finally, students apply what they have learned by modifying an image that is at least 50 years old to meet “selfie” standards.

Body Image, Digital Citizenship, Digital Health, Internet & Mobile, Social Networking

Screen-Free Week

Screen-Free Week is an annual event that traditionally takes place in May. Each year people from around the world make a conscious decision to turn off screens of all kinds for the week.

Digital Health, Excessive Internet Use, Internet & Mobile, Parents, Resources, Television, Video Games

The Concerns About Video Games

The video game sector is the fastest growing entertainment industry and second only to music in profitability. Global sales of video game software hit almost $17 billion U.S. in 2011. [1]

Gender Representation, Stereotyping, Video Games, Violence, Visible Minorities

Racially and Culturally Diverse Media - Barriers and Challenges

Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.

Diversity in Media, Visible Minorities

Racial and Cultural Diversity Participation in Canadian Media

Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.

Diversity in Media, Stereotyping, Visible Minorities

Racial and Cultural Diversity in News Media

Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.

Diversity in Media, Journalism & News, Stereotyping, Visible Minorities

Excessive Internet Use - Overview

We don’t always hear the clock ticking when we’re online, and young people are no exception. Between doing research for homework, talking with friends, updating social media and playing games, it’s easy to see how kids and teens might lose track of time.

Digital Citizenship, Digital Health, Excessive Internet Use, Internet & Mobile

Racial and Cultural Diversity and Canadian Broadcasting Policy

Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.

Diversity in Media, Stereotyping, Television, Visible Minorities