Racially and Culturally Diverse Media - Barriers and Challenges

Although the benefits of diverse media are considerable, the creation process can be riddled with challenges.

Wacky Media Songs: Reading Media

This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on how media are made, how different media and genres tell stories and communicate meaning, and the affordances and defaults of different networked media.

Wacky Media Songs: Media Representation

Level: Grade K to 3

About the author: Matthew Johnson, Director of Education, MediaSmarts

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Overview

Media literacy key concepts Introduction: What is media anyway?

This opening video to the Key Concepts of Media Literacy video series introduces students to the idea that the word media – which they may already know in the sense of the media industry (“the media”) – means channels of communication between a person or persons and their intended audience.

Media literacy key concepts Lesson 2: Media are constructions

In this lesson, students watch a video introducing the media literacy key concept that media are constructions. They then explore this concept by considering a pair of cereal boxes and identifying the different elements of the box and the purposes they serve. In an optional final task, students pick a target audience and create their own cereal box to appeal to that audience.

Representation of Diversity in Media – Overview

What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.

Racial and Cultural Diversity in Entertainment Media

In much the same way that racialized groups are under- or misrepresented in news media, they are also not accurately portrayed in entertainment media, which tends to reinforce themes that are conveyed in the news. Although positive change is occurring, it is important that media content more accurately and fairly reflect the reality of Canadian multiculturalism.

Racial and Cultural Diversity Participation in Canadian Media

Since before Canada became a Confederation, racially and culturally diverse groups have been creating their own media: the first issue of the Provincial Freeman, which was a weekly newspaper edited and published by Black Canadians in the Province of Canada West (now Ontario), was first published on March 24, 1853.

Racial and Cultural Diversity in News Media

Objectivity and accuracy are among the most important journalistic values. Consistently, however, Canadian news media has under-represented and stereotyped racialized groups.

Start media education early with TVOkids Original Wacky Media Songs

Parents could be forgiven for thinking that our children are born media literate. Kids take to digital devices like the proverbial ducks to water, quickly becoming expert at finding the videos and games they want, and it’s a rare baby shower that doesn’t feature Elsa or Elmo in one form or another.