In this lesson, students learn tobacco and nicotine advertising through the “rules of notice” of visual media. Students move from identifying factual design elements to interpreting their emotional impact and evaluating the broader societal implications of these constructions. Students then create an original counter-advertisement or parody ad that challenges industry narratives and unmasks manipulation.
This lesson helps students understand how self-image can influence lifestyle choices.
In this lesson students answer a brief questionnaire related to self-image, self-esteem, and advertising, and then work as groups to create and act in mock television commercials that parody advertising techniques.
People who make their living producing images, such as photographers, stylists, publicists, directors and pop idols, learn how to use those signs to convey the impression they want to make. Although teen girls who are trying to send a signal to their circle of friends and pop music producers who are trying to send a signal to an audience of millions are working on different scales, the principle is very much the same. Depending on your audience, you need to tailor the signals you send out very carefully. Even your age can have a certain amount of wiggle room when dressed in the right signs.
This lesson helps students become more aware of the media's role in determining what, and who, are perceived as being cool.
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.