Sports Personalities in Advertising
In this lesson students explore the relationship between athletes and advertising through a number of different activities.
Looking At Food Advertising - Lesson
This lesson introduces students to the ways in which advertising can affect their food choices.
Teaching Media: Thinking About Media
In this lesson, children begin to think about basic concepts such as how audiences interpret meaning, and the constructed world of television and film.
Marketing to Teens: Gotta Have It!
In this lesson students identify how we associate social status with brand name products, and how we believe others perceive us by what we wear. Students will also explore the notion of “brand identity” and how companies use social networks, and advertising strategies to create parasocial relationships with their consumers. To assess their learning, students then independently analyze the identity of a brand of their choice and create a mock ad that more openly communicates its implicit appeal.
Looks Good Enough to Eat
This lesson looks at food photography and the different techniques used by food stylists to make foods look appealing in advertisements.
Gambling in the Media
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
Buy Nothing Day
In this lesson Buy Nothing Day is used as a jumping-off point to look at the role of consumerism in our lives and culture.
Image Gap - Lesson
This lesson helps students understand how self-image can influence lifestyle choices.
Camera Shots - Lesson
In this lesson, students examine the visual codes used on television and in movies through an exploration of various camera techniques. Students begin with a discussion about camera-subject distance, and review various film techniques that are used to create visual meaning.
What do Halloween costumes say?
This activity, adaptable across grades, is designed to help students look critically at the Halloween costumes marketed to them.