Media and Girls
They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk
They have ads of how you should dress and what you should look like and this and that, and then they say, 'but respect people for what they choose to be like.' Okay, so which do we do first?"
Kelsey, 16, quoted in Girl Talk
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on how media are made, how different media and genres tell stories and communicate meaning, and the affordances and defaults of different networked media.
Level: Grade K to 3
About the author: Matthew Johnson, Director of Education, MediaSmarts
Duration: 10-15 minutes per activity
This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.
Overview
Since the 1960s, feminists have argued that "it matters who makes it." When it comes to the mass media, "who makes it" continues to be men.
The pressure put on teens through ads, television, film and new media to be sexually attractive—and sexually active—is profound. Not only that, but media representations of relationships often teach unhealthy lessons.
In this lesson, students deconstruct gender portrayal and depictions of boys and girls in the media. They begin by looking at the appearance and mannerisms of boys and girls in TV, movies, ads and comic books and identify any stereotypes that are used. In a series of group activities, students explore gender stereotypes and representation in greater depth, as well as compare these representations to their own life experiences.
Various media analysts and researchers argue that media portrayals of male characters fall within a range of stereotypes.
Families, friends, teachers and community leaders all play a role in helping boys define what it means to be a man. Mainstream media representations also play a role in reinforcing ideas about what it means to be a “real” man in our society. In most media portrayals, male characters are rewarded for self-control and the control of others, aggression and violence, financial independence and physical desirability: “for boys, violence and dominance are aligned with norms of masculinity.”
Canada’s Broadcasting Act, last amended in 1991, outlines industry guidelines for portrayal of diversity.
This opening video to the Key Concepts of Media Literacy video series introduces students to the idea that the word media – which they may already know in the sense of the media industry (“the media”) – means channels of communication between a person or persons and their intended audience.