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Mirror Image: Reflections on Gender and Media

From the tablet to the TV screen, media are a huge influence on how we see ourselves and our world. Nowhere, perhaps, is that more true than when it comes to gender: media provide many of our ideas of what “male” and “female” are, and many of our models of how to behave, what to avoid doing, and whom to emulate in order to play the role we’ve been assigned. 

Alcohol Marketing, Gender Representation, 2SLGBTQ+ Representation, Stereotyping, Television

Talk Back! How to Take Action on Media Issues

Talk Back! How to Take Action on Media Issues gives you the tools to talk back to media companies.

Digital Citizenship, Diversity in Media, Food Marketing, Gender Representation, Journalism & News, Marketing & Consumerism, Movies, Music, Parents, Sports, Stereotyping, Television, Video Games, Violence

Transgender Representations in TV and Movies

In this lesson, students are introduced to concepts of gender identity and gender expression and learn about common portrayals of trans people in movies and TV shows.

Diversity in Media, Gender Representation, Movies, 2SLGBTQ+ Representation, Stereotyping, Television

Film Classification Systems in Québec

In this lesson students learn about the systems used to classify films, TV programs and video games. Students are asked to take a critical look at the criteria applied to classify these media products, and then take into account and discuss the underlying social and political aspects arising from those systems.

Digital Citizenship, Digital Health, Diversity in Media, Gender Representation, Movies, Violence, Visible Minorities

Sexting: Shifting the Focus from Victim-Blaming to Respect and Consent

Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.

Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking

Help! Someone shared a photo of me without my consent! – Tip Sheet

  1. You can start by asking the person who shared it to take it down or stop sharing it. Kids report that this works more often than not!
  2. Ask the service or platform where it was shared to take it down. If you’re under 18, they may be required by law to take it down, and most also have a policy of taking down any photos that were shared without the subject’s permission.

    Cell Phones and Texting, Cyberbullying, Digital Citizenship, Gender Representation, Sexting, Sexual Exploitation, Social Networking

Talking to kids about vaping

Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.

Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.

Marketing & Consumerism, Online Marketing, Tobacco Marketing

Media Literacy for the 2024 Provincial General Election in British Columbia

This lesson package is designed to be modular, allowing teachers to choose activities that are most relevant to their students. The lesson includes: an opening “minds on” activity that introduces essential concepts of election-related misinformation, helps students retrieve prior knowledge, and shows the relevance of the topic;  several activities which teachers can choose from based on the needs and context of their classes; a closing activity that introduces students to different strategies for verifying election-related information, including the idea of turning to a best single source (in this case, Elections BC). They then learn and practice engaging in active citizenship by responding to election-related disinformation.

Authenticating Information, Journalism & News, Marketing & Consumerism

Advertising is changing – how is it affecting us and our kids? 

Advertising has been constant for years even when it shows up in different media. But are people becoming more conscious of ads (especially with efforts to not target kids) or has the integration of ads into social media and influencer marketing made them harder to spot?

Marketing & Consumerism, Parents, Social Networking

More isn’t better during the holidays 

The holiday season is meant to be a time of joy, comfort, and togetherness. However, we also know it brings about stress too. It can be far too easy to get swept up in shopping and buying, and so the season can leave us feeling far too Grinch-like (before his heart grew in size, of course).

Marketing & Consumerism, Parents

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MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

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