Skip to main content
  • English
  • Français
Home
Donate
  • Home
  • Digital Media Literacy
    • General Information
    • Media Issues
    • Digital Issues
    • Educational Games
    • Media Literacy Week
    • Workshops
  • Research and Evaluation
    • Our Approach
    • What We Do
    • Research Reports
    • Young Canadians in a Wireless World
  • For Parents
  • Teacher Resources
    • Find Lessons & Resources
    • Digital Media Literacy Outcomes by Province & Territory
    • Digital Media Literacy Framework
    • Media Literacy 101
    • Digital Literacy 101
  • Blog
  • Get Involved
    • Become a donor
    • Become a volunteer
    • Become a Corporate Partner
    • Media Literacy Week
    • Digital Citizen Day
    • Canada AI Literacy Day
    • MediaSmarts at 30
    • Teen Fact-Checking Network

Breadcrumb

  1. Home

Experts or Amateurs? Gauging Young Canadians’ Digital Literacy Skills: How Canadian Youth Use, Understand and Create Digital Med

It’s been almost fifteen years since Mark Prensky coined the term “digital native” to describe young people who have grown up with the Internet and digital media. In fact, the children who were born the year Prensky’s book was published are now in high school. While for many, the public perception of young people taking to digital platforms like ducks to water persists – accompanied by the image of adults, particularly parents, who are seen (often by themselves) as hopelessly out of their depth – the question remains how close that image is to reality. Are Canadian youth truly digitally literate? And if they are not "digital natives" who effortlessly acquire their skills on their own or from peers, are students learning what they need from their parents or teachers?

Authenticating Information, Digital Citizenship, Internet & Mobile

Keeping Safe Online: CIRA and MediaSmarts release latest Cyber Security tip sheet

CIRA and MediaSmarts have partnered on a series of five tip sheets to educate Canadians about online security issues. The 5th tip sheet in the series, Socializing and Interacting Online, looks at negative issues that can come up when interacting with others through networked technologies including phishing scams and hoaxes, and strategies for dealing with them.

Cyber Security, Digital Citizenship, Internet & Mobile

Talking to your kids about sexting

Sexting is most likely to have negative consequences when the person sending the sext has been pressured into doing it.

Cell Phones and Texting, Digital Citizenship, Internet & Mobile, Sexting, Sexual Exploitation, Social Networking, Young Canadians In A Wired World

That's Not Cool: Healthy and Respectful Relationships Online

In this lesson, students begin by considering one of five scenarios that illustrate unhealthy relationship behaviours relating to digital media: pressuring others to share private content, cyberstalking, harassment and abuse of trust. Students then relate the scenarios to their own experience by brainstorming other examples of these behaviours and voting on which they feel are most relevant to their lives. The teacher then leads a guided discussion on the reasons why unhealthy behaviours may be more common when we communicate through digital media and ways in which they can be avoided or mitigated. Finally, students act out their own scenario in which they portray young people successfully dealing with one of the unhealthy relationship behaviours.

Digital Citizenship, Internet & Mobile, Online Ethics

Online Marketing to Kids: Strategies and Techniques

This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.

Digital Citizenship, Internet & Mobile, Marketing & Consumerism, Online Marketing

Wacky Media Songs: Ethics and Empathy

Level: Grade K to 3

About the Author: Matthew Johnson, Director of Education, MediaSmarts.

Duration: 10-15 minutes per activity

This lesson is part of USE, UNDERSTAND & ENGAGE: A Digital Media Literacy Framework for Canadian Schools.

Cyberbullying, Digital Citizenship, Internet & Mobile, Online Ethics, Social Networking, Video Games

Adversmarts: Introduction to Food Advertising Online

In this lesson, students are introduced to the idea of online advertising and look at the ways that marketers create immersive and appealing online environments that draw and hold children’s attention. After studying common advertising techniques, students play an educational online game that lets them put their learning into action by “creating” a site advertising a fictitious cereal, Co-Co Crunch.

Digital Citizenship, Digital Health, Food Marketing, Internet & Mobile, Marketing & Consumerism, Online Marketing

On The Loose: A Guide to Life Online For Post-Secondary Students

On the Loose: A Guide to Online Life for Post-Secondary Students supports young adults who are experiencing both new freedoms and challenges in their post- secondary life.

Authenticating Information, Cyber Security, Digital Citizenship, Digital Health, Internet & Mobile, Marketing & Consumerism, Online Ethics, Online Gambling, Online Marketing, Pornography, Privacy, Resources, Sexting, Social Networking, Video Games

Pagination

  • First page « First
  • Previous page ‹‹
  • Page 1
  • Page 2
  • Current page 3
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Next page ››
  • Last page Last »

Resource Type

  • Article
  • Blog entry
  • Game
  • Guide
  • Lesson Plan
  • Tip Sheet

Filter by Categories

  • 2SLGBTQ+ Representation
  • Artificial intelligence
  • Audio Media
  • Authenticating Information
  • Blogging
  • Body Image
  • Cell Phones and Texting
  • Comics
  • Cyberbullying
  • Cyber Security
  • (-) Digital Citizenship
  • Digital Health
  • Diversity in Media
  • Environment
  • Events
  • Excessive Internet Use
  • Food Marketing
  • Gender Representation
  • Human Rights
  • Indigenous People
  • Intellectual Property
  • Internet & Mobile
  • Journalism & News
  • Marketing & Consumerism
  • Media Literacy 101
  • Media Production
  • Movies
  • Music
  • Online Ethics
  • Online Gambling
  • Online Hate
  • Online Marketing
  • Parents
  • Persons with Disabilities
  • Podcasts
  • Pornography
  • Privacy
  • Privilege in the Media
  • Professional Development
  • Religion
  • Resources
  • Sexting
  • Sexual Exploitation
  • Social Networking
  • Stereotyping
  • Television
  • Tobacco Marketing
  • Video Games
  • Violence
  • Visible Minorities
  • Young Canadians In A Wired World

Sign up & Follow Us

Stay informed with daily news and updates!

Learn More

Stay connected with us on social media!

How to Support Us

Interested in supporting MediaSmarts? Find out how you can get involved. Charitable Registration No. 89018 1092 RR0001

Learn More

Find Teacher Resources

Corporate Partners

  • APTN
  • Bell
  • Google
  • Meta
  • NFB
  • TELUS Friendly Future Foundation
  • TikTok
  • YouTube

MediaSmarts

MediaSmarts is a non-partisan registered charity that receives funding from government and corporate partners to support the development of original research and educational content. Our funders and corporate partners do not influence our work, and any resources that offer guidance on specific digital tools and platforms do not constitute an endorsement.

Footer - This Site

  • Careers
  • About Us
  • Contact Us

Footer - About Us

  • Press Centre
  • Copyright Policy
  • Privacy Policy
  • English
  • Français