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Media literacy key concepts Introduction: What is media anyway?
This opening video to the Key Concepts of Media Literacy video series introduces students to the idea that the word media – which they may already know in the sense of the media industry (“the media”) – means channels of communication between a person or persons and their intended audience.
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Can You Spot the Ad?
In this lesson, students will learn about the concept of branded content and will learn to differentiate between branded images and videos and non-branded images and videos in online and offline contexts through a series of questions and discussions.
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The Most Toys
Summer is officially upon us, and with it comes the usual lineup of blockbuster movies. Along with the usual cast of superheroes, spies and sexagenarian, whip-cracking archaeologists comes a somewhat unusual hero: Wall-E, the nearly mute robot protagonist of the film of the same name.
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Do Sharks Love Ice Cream?
Level: Grades 7-9
About the the Author: Mathew Johnson, Director of Education, MediaSmarts
Duration: 1 1/2 to 2 hours, plus time for the assessment task
This lesson was produced with the financial support of Digital Public Square.
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Media literacy key concepts Lesson 6: Each medium has a unique aesthetic form
In this lesson, students compare print and TV ads for the same product and discuss the advantages and disadvantages of each medium to communicate a particular message. The class then brainstorms a public service message and discusses which medium would be a better way to communicate it and why.
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A Day in the Life of the Jos
In the educational game A Day in the Life of the Jos (Licensed Resource), students in grades six to eight help the brother and sister team Jo and Josie with situations they encounter online as they go about a typical day in their lives.
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Social media and screen time during a pandemic
We’re living in a strange and uncertain time. Already, as parents, we’re feeling our way to the right set of rules and guidelines for screens and social media. But now that we’re facing an extended time of quarantine and social distancing, the rules are bending and changing every day.