Visual Media - Introduction
Visual media, such as art, photos, and movies, use special techniques called "rules of notice" to guide what viewers pay attention to and how they feel about what they see. Understanding these rules helps both creators and those trying to understand the messages in visuals.
Guiding the eye in visual media
Visual media, encompassing art, photography and film, communicate meaning to an audience by strategically employing "rules of notice" – deliberate techniques used by creators to guide a viewer's attention and influence their interpretation of an image or narrative.
Film, TV and online video
Unlike static images, which rely solely on composition and fixed visual elements, video media also direct the viewer's attention through rules of notice involve motion, editing and sound.
Video media industries
The commercial features and distribution models of the movie, traditional television, streaming video and online video industries each exert an influence on the type of content produced, how it's crafted and how audiences engage with it.