Teaching Media: Media Techniques
In this lesson, students learn how different media use different techniques to communicate meaning.
In this lesson, students learn how different media use different techniques to communicate meaning.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.
When I started to notice the headlines that the final episode of the popular PBS children’s cartoon Arthur was soon to be airing, I couldn’t help but be slightly overcome with emotion.
For more than twenty-five years, Canadian teachers have been at the forefront of getting students online and preparing them to use the Internet in safe, wise and responsible ways. Thanks to the SchoolNet program in the 1990s, many young Canadians had their first experiences with networked technologies in their classrooms and school libraries. However, MediaSmarts' recent Young Canadians in a Wired World, Phase III study shows that even now, our so-called "digital natives" still need guidance from their teachers.
Halloween is perhaps the most contradictory of the major holidays. Though born in Ireland and other Celtic regions, today it is almost exclusively observed in the form that developed in North America; though closely associated with the imagination, it has been thoroughly commercialized, becoming an opportunity for children to buy costumes and then acquire candy (today it is the second largest commercial holiday in the US, after Christmas); and finally, though it is the holiday most closely associated with children, it is also one that has, traditionally, been all about fear.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
It’s looking more and more like social distancing could go on for several months. Our school board has announced that computer-based learning from home will be introduced shortly; other provinces have announced school closures running through to the end of the year and we expect ours to follow suit soon.
There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.
This lesson familiarizes children with how and why “junk food” is advertised to kids. The lesson starts with an introduction to advertising and a discussion of the gimmicks involved in food advertising to kids. Students discuss the various foods they see advertised in their daily lives versus the ones they don’t see, drawing important points from this data. With this information in mind, students complete an advertising log and also choose an advertisement and analyzing its subject matter in relation to what they have just learned.
Do young people care about privacy? Participants in MediaSmarts’ 2012 focus groups told us that they valued their privacy highly, despite being enthusiastic participants in platforms and activities that adults see as being about nothing but sharing and broadcasting. Looking at the findings from our Young Canadians in a Wired World survey of more than five thousand students from every province and territory in Canada, we can begin to understand that contradiction: young people may not care that much about what we think of as privacy, but they care very much about control – control over who can see what they post, over who can track them digitally and, most especially, over how other people see them.