The Digital Media Literacy 101 educator workshop provides an overview of the key concepts, essential knowledge and core competencies of digital media literacy, as well as concrete steps for bringing lessons and activities into the classroom and tips for integrating it across the curriculum.
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In a new survey, Vogue uncovered Gen Z’s current approach and expectations for consumerism, influencing and marketing. This is a generation that has grown up with ads in the palm of their hands. While we had to see them on television or in magazines, or hear ads on the radio when we were kids, our children are getting clips in between favourite YouTube videos or even while playing a game on an iPad.
Was “digital detox” or “reduce screen time” on your New Year’s resolution list, but it’s not really happening? Maybe you’ve been glued to recent world events or news happening right in Canada and feel like you can’t put the phone down? You aren’t alone.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, making their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
Ottawa, ON — March 27, 2026 — Canada’s First AI Literacy Day Launches March 27
What we see – and don’t see – in media affects how we view reality. Media works can be imagined either as mirrors that reflect an audience’s own experience, windows that give them access to experiences they otherwise wouldn’t have known, or in some cases both.
Digital literacy is a vital tool for education, employment and economic participation, civic engagement, and even health and wellness. It reinforces existing inequalities based on socioeconomic status, ethnicity, education, immigration status and gender. Given the importance of digital literacy skills to under-represented populations, MediaSmarts and YWCA Canada have partnered to develop and deliver DigitalSmarts, a digital literacy skills program.