Marketing & Consumerism - Special Issues for Young Children
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
Parents of young children have an important role to play in protecting their kids from invasive marketing and in educating them about advertising from an early age.
This lesson looks at the increasing prominence of gambling in the media, particularly movies and television.
This lesson introduces students to the online marketing techniques that are used to target children on the Internet. It begins with a guided discussion about the similarities and differences between traditional marketing methods and online advertising and why the Internet is such a desirable medium for advertisers to reach young people. Student activities include a survey of the marketing techniques used on several commercial websites for children; the creation of a commercial website for kids that incorporates common marketing strategies; and an analysis of case studies about online marketing to young people.
This lesson looks at the ways in which online gambling draws in youth and increases the risk that they will become problem gamblers.
Time spent using devices is one of parents’ top concerns when it comes to their kids’ digital lives – and is the number one source of conflict between parents and children relating to technology use. It’s tempting for parents to act authoritatively and lay down the law on the number of hours their kids can spend on the computer, but in order to effectively address excessive use, there needs to be an active, voluntary commitment on the part of the young person to control their behaviour. Otherwise, kids will just find ways to work around their parents and be left to their own devices once they’re old enough to leave the house.
We don’t always hear the clock ticking when we’re online, and young people are no exception. Between doing research for homework, talking with friends, updating social media and playing games, it’s easy to see how kids and teens might lose track of time.
This lesson series contains discussion topics and extension activities for teachers to integrate the TVOKids Original series Wacky Media Songs. This lesson focuses on enabling students to make media and use existing content for their own purposes.
In this lesson students look at less obvious methods used by advertisers to reach consumers. Students first learn about “soft sell” ads that don’t make specific claims about a product. They then consider reasons why companies choose to use them over hard sell techniques. They will then focus specifically on why various companies might choose to use soft sell techniques as subtle forms of advertising in groups.
There's an old urban legend called “the water engine,” which tells of the discovery of a way to turn water into fuel. There are variations to the story – sometimes it's tap water, sometimes sea water; in recent versions it's specified the fuel is nonpolluting – but the ending is always the same: the invention is suppressed by the oil companies, either by buying the invention and burying it or by forcing the inventor into ruin and suicide.