Sex in Advertising - Lesson
To introduce students to the use and prevalence of sexuality in advertising.
To introduce students to the use and prevalence of sexuality in advertising.
In this lesson, students explore the nature of stereotypes by looking at the negative image of the TV dad as presented in situation comedies (sitcoms) and advertisements.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
In this lesson, students learn about the “sneaky excuses” that can convince us to do things that we know are wrong. After learning about the different types of these excuses, students watch and discuss a series of videos in which the excuses are used to justify forwarding sexts without the original sender’s consent. Finally, students create their own videos in which the excuses used to justify sharing sexts with other people are illustrated and most importantly, countered.
As a parent, you may find some relief in learning that fewer youth take and send sexts (nude or semi-nude photos) than you may think. However, almost half of youth who have taken and sent a sext say that the recipient then forwarded that image to other people without their consent. This culture of sharing among youth is a major concern and can have devastating consequences for the person in the picture and the person who forwards it.
If you have children who have access to a phone and the ability to text, you may be venturing into a completely new area of communication with them. Have you noticed emoji replies? Or abbreviated statements? GIF-only responses or memes that you have to Google to understand? You aren’t alone.
So what should parents make of this?
Few issues capture our anxiety about young people and digital media so perfectly as sexting. As with technologies at least as far back as the telegraph, much of this anxiety has focused specifically on girls and women.
We have a few smartphone rules in our house: no phones after 9:30 p.m., no phones at the dinner table or other family events, and no phones in bedrooms.