Advertising and Male Violence
To make students aware of the ways in which male violence is used and promoted in advertising.
To make students aware of the ways in which male violence is used and promoted in advertising.
This lesson lets students take a good look at our society's pressures to conform to standards of beauty - particularly to be thin - and the related prejudice against being "overweight".
“Do you know this meme?”
One of my kids once asked me that, many years ago, as they were discovering memes on the internet. They asked it as a simple question, but I couldn’t help but pause at their inquiry. It was a hugely popular meme – I have been online for many years, and I know many of us in my (ahem) age group use memes a lot (I’m sometimes referred to as an Xennenial, born in 1980, also called an elder millennial apparently. I think sometimes I’m considered Gen X too). We love memes!
This lesson helps students understand the relationship between body image and marketing by exploring Aerie and Dove’s body positive advertising campaigns. Students begin by reading about the impact that body positive advertising campaigns have on companies, as well as on their consumers. Students will then look at body positive ads aimed towards men and read research about how there is a lack of representation in this field. They will then deconstruct a series of traditional ads compared to body positive ones and discuss how marketers target "ideal beauty" messages to both men and women and whether they are effective. Finally, students will evaluate whether body positive ads are effective in general or not through discussion.
2SLGBTQ+ people have been involved in producing their own media for as long as alternative media has existed, but with the advent of the electronic age and cheaper and more accessible electronic devices for production, there has been an explosion of 2SLGBTQ+-produced media of all kinds. The following section explores the ways that 2SLGBTQ+ people have sought to claim space for themselves within media and culture.
When my kids saw the TikTok app icon on my phone, both of them had the same reaction: “WHAT? Why are you on TikTok?” While I thought it was because they wanted to tell me I was too old for the app, it was more that they really didn’t understand the appeal since they aren’t current users (for now).