Kids, Alcohol and Advertising - Lesson 4: Interpreting Media Messages
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students investigate the importance of branding and messaging, especially as they relate to parity products such as beer and alcohol.
In this lesson, students explore issues surrounding the marketing of alcoholic beverages on the Internet.
In this lesson, students think critically about culturally inherited gender stereotypes, and explore how stereotypes about men nd women are promoted and reinforced through the images and messages in alcohol ads.
Understanding Brands is the third in this series and is intended as a stepping stone to Lesson 4, Interpreting Media Messages. In this lesson, students learn about the importance of branding for developing customer loyalty and recognition of products.
Even though you're competing against peer pressure and million-dollar marketing campaigns, research has shown that kids are less likely to get involved in smoking or vaping if they've discussed them with their parents. Talking to our kids about tobacco and cannabis advertising will help them to recognize when they're being advertised to and identify the tricks companies use to normalize teen smoking and vaping, and make their products seem safer and less addictive than they really are.
Here are some tips on talking to kids about vaping, tobacco and cannabis advertising.
This past December, my two daughters and I fell down the BTS rabbit hole.
BTS is a Korean K-Pop band that has been slowly taking over the universe since 2013. Their music can be heard worldwide, and in recent years they’ve made appearances on American late-night talk shows and on the American charts, while selling millions of records internationally.
How can you help pre-teens understand the value of their personal information and empower them to take steps to manage and protect it? Data Defenders, an educational game for children ages 10 to12, lifts the curtain on data collection by showing how apps and games can find out all kinds of things about them and by providing steps they can take to control the collection of personal information online.
This Teacher’s Guide includes background information, learning expectations and points of discussion on the types of personal information and privacy-management strategies that are presented in the game. The guide also includes an overview of the Data Defenders game, and exercises and handouts to help students to develop skills and confidence to manage their privacy online.
The Data Defenders game teaches children and pre-teens about personal information and its value, and introduces them to the different ways they can manage and protect their personal information on the websites and apps they enjoy.
We have a few smartphone rules in our house: no phones after 9:30 p.m., no phones at the dinner table or other family events, and no phones in bedrooms.