Online Marketing to Kids: Protecting Your Privacy
This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads. In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn’t Read. They read and analyze the site’s rating for a popular app and then learn ways to limit data collection. In an extension activity, students are introduced to the idea of “dark patterns” and imagine how the Wicked Queen might use them to convince Snow White to accept “poison” cookies.
Privacy Pursuit: My Privacy, Your Privacy
In this lesson, students start by considering the permanence of online content. They review privacy strategies and privacy risks and analyze how likely and severe different privacy risks are. They then consider how their actions and decisions can affect others’ privacy and develop a list of “Dos and Don’ts” for managing both their own and others’ privacy.
Privacy Pursuit: The Value of Privacy
In this lesson, students learn how their personal information is key to how most of the “free” apps and platforms they use make money. They learn practical strategies and tools for managing their privacy and plan how these can be used to limit what audiences have access to their personal information.
Privacy Pirates
This tutorial introduces children, ages 7-9, to the concept of online privacy and teaches them to distinguish between information that is appropriate to give out and information better kept private – and to recognize how this may change in different contexts.
The Invisible Machine: Big Data and You
In this lesson, students examine a fictional social network profile to learn how online platforms collect data about their users. They then read an article that explains how platforms use this data and explores some of the issues this raises. Finally, they create a mind map of their own online data profile and reflect on how the data they post may be collected and used by others.