Online Marketing to Kids: Protecting Your Privacy
This lesson introduces students to the ways in which commercial apps and websites collect personal information from kids and to the issues surrounding children and privacy on the Internet. Students begin by considering how comfortable they would be with people knowing various things about them, and then watch and discuss a video which explains how targeted advertising works. They then explore the idea of targeted advertising through a class exercise in which Prince Charming tries to target Cinderella with an ad for glass slippers, and then analyze how their own personal information might be used to target them with ads. In the second part of the lesson, students are introduced to privacy policies and how they are rated by the website Terms of Service, Didn’t Read. They read and analyze the site’s rating for a popular app and then learn ways to limit data collection. In an extension activity, students are introduced to the idea of “dark patterns” and imagine how the Wicked Queen might use them to convince Snow White to accept “poison” cookies.
Your Online Resume
In this lesson, students learn that their online presence is like a resume that can help them – or hurt them – in their future personal and professional lives. The lesson begins by having students do a self-appraisal of their online resume. Students will review steps for limiting the negative impact of things they’ve posted online. Students then think about people whom they consider to be heroes or role models, identify the characteristics that make them admire these people, and discuss what those people did in order to be seen so positively. Finally, students learn tools and strategies for consciously building a positive online brand and develop a communications plan for doing so.
Young Canadians Speak Out: A Qualitative Research Report on Privacy and Consent
Informed Youth Promote Clarity for All
It’s something we’ve all done before: scrolled past a wall of text to click “I Agree” with no idea what we’ve agreed to. Then, when we’re using the platform, messages like “We’ve made some changes to our Terms and Conditions” simply remind us that we probably didn’t read them in the first place. Our world is becoming more and more influenced by the data that’s being collected about us. For young people in particular, this can lead to serious and unexpected consequences that could affect their entire lives.
Pay For Play
In this lesson, students discuss their experiences playing free online games and then learn the costs of these “free” games in the form of paying with money, sharing personal information or providing attention to advertising or branded content. Students then learn a variety of techniques for mitigating the risks and drawbacks of online games and communicate their learning by describing one of these techniques in video-game terms.
Know the Deal: The Value of Privacy
In this lesson, students are introduced to the idea that privacy is a fundamental human right and that their personal information is valuable. The lesson focuses on the “economics” of personal information and that most "free" apps and online services make some or all of their revenue by collecting (and in some cases reselling) users' personal information. Students will watch a video that illustrates the idea that they may be paying with their privacy and then discuss some of the ramifications of this. They will learn about tools and techniques for minimizing the personal information they share and create a public service announcement that helps them and their peers "know the deal" about the value of privacy.