Marketing to Teens: Gender Roles in Advertising - Lesson
In this lesson students explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender.
Mirror Image - Lesson
In this lesson, students analyze their own body image and consider what they wish they could change.
Favourite Sports and Athletes: Introduction to Sports Media - Lesson
This lesson develops a beginning awareness by students of how they feel towards, and respond to, different sports, and how the media represents athletics.
Printable activities for younger children
These printable activity sheets introduce basic media literacy skills and concepts and are suitable for use in homes, schools and libraries. They can be completed independently, but children will learn more if you discuss the activities with them. Younger children may need help reading the instructions and completing some activities.
Exposing Gender Stereotypes - Lesson
This is the first of three lessons that address gender stereotypes. The objective of this lesson is to encourage students to develop their own critical intelligence with regard to culturally inherited stereotypes, and to the images presented in the media - film and television, rock music, newspapers and magazines.