Women and Girls

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Simone de Beauvoir said “One is not born a woman, but becomes one.” This section analyzes how various media contribute to creating an ideal femininity and how we buy into it.

We all know the stereotypes—the femme fatale, the supermom, the sex kitten, the nasty corporate climber. Whatever the role, television, film and popular magazines are full of images of women and girls who are typically white, desperately thin, and made up to the hilt—even after leaping tall buildings or thwarting a gang of terrorists.

Women professionals and athletes continue to be under-represented in news coverage, and are often stereotypically portrayed when they are included.

They have ads of how you should dress and what you should look like and this and that, and then they say, ‘but respect people for what they choose to be like.’ Okay, so which do we do first?” 

Kelsey, 16, quoted in Girl Talk

Since the 1960s, feminists have argued that “it matters who makes it.” When it comes to the mass media, “who makes it” continues to be men.